Our efforts are based on the imposition of legal age limits and on retailer compliance with those age limits, whether or not national legal sanctions exist. Almost half of the world's nations have imposed a minimum-age-to-purchase. We want to see that expanded across the globe and are currently advocating changes in those countries still lacking nationwide legal restrictions, such as Greece and Argentina. We also fully support financial penalties for retailers who disobey the law.

Our efforts towards this are expansive, with an emphasis on educating retailers about their responsibility, as distributors of our products and under the law. We are doing this through information campaigns and retail training programs, as well as encouraging community initiatives. Where permitted by law, we include voluntary minimum-age warnings on all our packaging, and we distribute point-of-sale accessories to retailers the world over.