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We have the industry's strongest and most diverse brand portfolio, led by Marlboro, the world’s number one selling brand and L&M, the fourth most popular brand. This portfolio includes a variety of blends and styles, across 150 distinct brands and over 1,900 variants. In fact, 7 of the top 15 brands in the world are ours.
Marlboro
Marlboro is the world’s leading cigarette brand, outselling the closest competitors by almost three times. In 2007, Marlboro’s volume outstripped the combined volume of the four major brands belonging to each of our biggest competitors.
L&M
L&M originated in the USA in 1953. It is now the fourth most popular cigarette brand worldwide with a 2007 shipment volume of 92 billion units. Between 2002 and 2007, L&M’s volume grew at a compound annual growth rate of 1.7%, capturing a 2.9% share of the total international cigarette market, excluding China and the United States.
Other international brands
Philip Morris, Chesterfield, Parliament, and Virginia Slims are some of our strongest international brands.
The Philip Morris brand is our third largest brand, present in more than 40 markets with over 37 billion units sold in 2007. The Chesterfield brand has grown to be PMI's fourth largest brand, and the world’s tenth largest selling cigarette brand. Parliament is distributed in more than 20 markets worldwide, it is the 14th largest cigarette brand in the world and the 6th largest PMI brand.
Value segment
The combined volume of three of our brands-- Bond Street, Red & White, and Next--more than doubled from 26.3 billion units in 2002 to over 65 billion units in 2007, reinforcing our position in profitable low price segments in Eastern Europe (Bond Street), Central Europe (Red & White) and worldwide (Next).
Local brands
We own a number of important local brands, enabling us to maintain strong market share in sharply differentiated markets across the world. We make A Hijau, A Mild and Dji Sam Soe in Indonesia, Diana in Italy, Optima and Apollo-Soyuz in Russia, Morven Gold in Pakistan, Boston in Colombia, Best and Classic in Serbia, f6 in Germany, Delicados in Mexico, Assos in Greece and Petra in the Czech Republic and Slovakia, to name a few.
Top 25 Philip Morris International brands
Marlboro
L&M
Philip Morris
Bond Street
Chesterfield
Parliament
Lark
A Mild
Morven Gold
DJI Sam Soe
Next
Sampoerna Hijau
Diana
Optima
Muratti
Virginia Slims
Red & White
Apollo-Soyuz
Merit
Boston
SG
Multifilter
Longbeach
f6
Peter Jackson
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