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Size and scope
We are the market leader in 11 of the top 30 international markets and number two in additional eight markets. Our size and scope in both mature and emerging markets enables us to be efficient and effective in serving our customers worldwide.
Brands
We have the industry's strongest and most diverse brand portfolio, led by Marlboro, the world’s number one selling brand and L&M, the most popular brand. We continue to strengthen our brand portfolio through insight into consumer preferences and innovation to meet these demands.
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Business development
We have historically expanded our business through a mixture of organic growth, acquisitions and expansion into new markets. We have a successful track record of acquiring and integrating companies.
Recent acquisitions in Colombia, Indonesia, and Serbia and increased investments in Mexico and Pakistan have also reinforced our position in emerging markets.
We will continue to pursue other business development opportunities that we believe are financially and strategically compelling.
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Tobacco regulation
There are places in both the developing and developed world where regulation of tobacco is strong. But there are many places where more needs to be done. We are proactively working with governments and other stakeholders to advocate for a comprehensive, consistent and cohesive regulatory framework that applies to all tobacco products and is based on the principle of harm reduction. We seek rules that:
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govern the manufacture, marketing, sale, and use of tobacco products, |
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require all manufacturers to follow the same high standards in product development, assessment and testing, and |
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encourage the development and commercialization of products with the potential to reduce the risk of tobacco related diseases. |
Our support for regulation extends across every market where our products are sold.
Research and development
Through our considerable investment in R&D, we aim to successfully develop a new generation of products that meets adult consumer preferences and reduces the risk of tobacco related diseases.
For our conventional products, we are committed to continous product improvement, regulatory compliance, quality assurance and the development of innovative products in terms of blends, packaging and cigarette and filter construction.
Employees
We have an exceptional management team and a highly motivated and diverse professional workforce. Philip Morris International conducts business in over 160 countries and gaining international experience is an integral part of the personal and professional development of our employees. We believe in rewarding and acknowledging our people based on their performance and contribution to our business.
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