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Philip Morris International is driven by four key goals that guide us as we grow our business in a responsible manner.
Our goals are:
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To meet the expectations of adult smokers by offering innovative tobacco products of the highest quality available in their preferred price category, |
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To generate superior returns to our stockholders through revenue, volume, income and cash flow growth and a balanced program of dividends and share repurchases, |
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To reduce the harm caused by tobacco products by supporting comprehensive regulation and developing products with the potential to reduce the risk of tobacco related diseases, and |
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To be a responsible corporate citizen and to conduct our business with the highest degree of integrity. |
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