|
Philip Morris International (PMI) and Altadis today announced that they entered into a strategic alliance which establishes a framework for long-term licence agreements to manufacture, distribute and market Altadis's Gauloises and Gitanes brands in select Asian countries.
"This framework agreement between PMI and Altadis will benefit both companies, allowing PMI to add Gauloises and Gitanes to the portfolio it offers consumers and expanding the global reach of Altadis's key brands through PMI's extensive manufacturing, marketing, and distribution infrastructure in Asia," said André Calantzopoulos, President and CEO of PMI.
PMI looks forward to working with Altadis to develop Gauloises and Gitanes. PMI does not anticipate that the agreement will have a material impact on its immediate financial results.
Philip Morris International
Philip Morris International, based in Lausanne, Switzerland, held a 15.5% share of the international cigarette market in 2005. Its brands, led by Marlboro and L&M, are sold in over 160 countries around the world. Philip Morris International is an operating company of Altria Group, Inc.
Media enquiries
Philip Morris International press office,
Telephone: +41 (0)21 618 4500,
Email: pmi.pressoffice@pmintl.com
|
